ID cards can offer security to a business as well as help market your business and provide some differentiation by department, division or region. Graphics, photos, colors and fun designs can add fun and interest to your visual security.

Security is managed with the employee photo & name by allowing a visual match between the cardholder and the face/name on the ID. You can also add other visible security features including color bars or color backgrounds as well as covert security (i.e., fluorescent printing). These overt features can vary as needed to add more interest to your organization.

Badging accessories such as color-coded lanyards or badge holders with color borders can also add another layer.

Finally, use the ID for marketing by adding company logos and tag lines. Include your company motto or “elevator speech” to help create a unified “voice.”